![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://video-images.vice.com/articles/5d1e2f37314ab700083bf8ed/lede/1562260867849-stone-island.jpeg?crop=0.5556xw:1xh;0.0288xw,0xh)
An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?
![Inghilterra, Devon, Wembury, Mew Stone Island. La Mew Stone Island off della costa del Devon nei pressi di Wembury Foto stock - Alamy Inghilterra, Devon, Wembury, Mew Stone Island. La Mew Stone Island off della costa del Devon nei pressi di Wembury Foto stock - Alamy](https://c8.alamy.com/compit/by2393/inghilterra-devon-wembury-mew-stone-island-la-mew-stone-island-off-della-costa-del-devon-nei-pressi-di-wembury-by2393.jpg)
Inghilterra, Devon, Wembury, Mew Stone Island. La Mew Stone Island off della costa del Devon nei pressi di Wembury Foto stock - Alamy
![It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian](https://i.guim.co.uk/img/media/99d81311a3854236cc2e8c950810aaf9169a34ac/0_0_1895_3000/master/1895.jpg?width=445&quality=85&dpr=1&s=none)