![H&M Group's Elin Frendberg on the role of voice and digital assistance in the brand's innovation strategy H&M Group's Elin Frendberg on the role of voice and digital assistance in the brand's innovation strategy](https://storage.googleapis.com/twg-content/images/Voice_banner2x3-min.width-800.jpg)
H&M Group's Elin Frendberg on the role of voice and digital assistance in the brand's innovation strategy
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![kennethpark (kpa) sur Twitter : "KPA partnered with H&M HOME on their first store location on the west coast, located in Tukwila, WA. The 30,000sf store is a combination of H&M's traditional kennethpark (kpa) sur Twitter : "KPA partnered with H&M HOME on their first store location on the west coast, located in Tukwila, WA. The 30,000sf store is a combination of H&M's traditional](https://pbs.twimg.com/media/EopngNxWEAc12mh.jpg)